| Year | 2017 | 
|---|---|
| Authors | EUGENIA HUANG | 
| Paper Title | Eugenia Huang*;Hsiao-En Chen, 2017.07, 'Why do people purchase mobile apps? An interpretation based on Mental Accounting Theory and Consumption Value Theory, ' ICPRM, ACME.(*為通訊作者) | 
| Date of Publication | 2017-07-01 | 
| ISI Number | 419133 | 
 
            
 
      