Year 2018
Authors RUEY-LIN HSIAO
Paper Title Hsiao, R. L.;Dale Hsu*;Ashira Yang, 2018.09, 'Orchestrating Surprise: Reframing Users' Negative Senses for Service Innovation in Museum Shop, ' 38th. SMS Annual Conference, Strategic Management Society.(*為通訊作者)
Date of Publication 2018-09-01
ISI Number 423768