Year	2003
Authors	LIEN-TI BEI
Paper Title	Iung-Jeng Shen;Lien-Ti Bei, 2003.06, 'Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan, ' The Advertising and Consumer Psychology Conference.
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/25201
Date of Publication	2003-06-01
ISI Number	139035