Year	2025
Authors	陳冠儒
Paper Title	Kuan-Ju Chen*;Chih-Hung Peng, 2025.07, 'Exploring the role of AI-based chatbot perspective-taking in brand transgressions, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者)
Date of Publication	2025-07-01
ISI Number	134868