Year	2020
Authors	陳冠儒
Paper Title	Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.05, 'Examining consumers’ processing of brand personification strategies through the lens of anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者)
Date of Publication	2020-05-01
ISI Number	427118