Year	2019
Authors	陳冠儒
Paper Title	Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者)
Date of Publication	2019-05-01
ISI Number	423012