Year | 2010 |
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Authors | KUO-FENG HUANG |
Paper Title | Li, S.*;Huang, K.F.;Chang, M., 2010.12, 'The Antecedents of Own Brand Marketing by OEM Supplier and the Moderating Effects of Niche Market and Power on the Forward Integration, ' Asia Academy of Management (AAoM) International Conference, Asia Academy of Management.(SSCI)(*為通訊作者) |
Date of Publication | 2010-12-01 |
ISI Number | 316805 |