Year 2010
Authors KUO-FENG HUANG
Paper Title Li, S.*;Huang, K.F.;Chang, M., 2010.12, 'The Antecedents of Own Brand Marketing by OEM Supplier and the Moderating Effects of Niche Market and Power on the Forward Integration, ' Asia Academy of Management (AAoM) International Conference, Asia Academy of Management.(SSCI)(*為通訊作者)
Date of Publication 2010-12-01
ISI Number 316805