Year | 1995 |
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Authors | LIEN-TI BEI |
Paper Title | Lien-Ti Bei;Richard Heslin, 1995.08, 'Consumers'' Involvement with Product Attributes:An Exploration into a New Concept of Product Involvement, ' The 1995 Convention of the American Psychological Association, Society for Consumer Psychology. |
Date of Publication | 1995-08-01 |
ISI Number | 117959 |