Year | 1996 |
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Authors | LIEN-TI BEI |
Paper Title | Lien-Ti Bei;Richard Heslin, 1996.08, 'The Effects of Product Knowledge and Product Involvement on Consumers'' Purchase Decisions, ' The 1996 Convention of the American Psychological Association. |
Date of Publication | 1996-08-01 |
ISI Number | 134179 |