Year 2004
Authors LIEN-TI BEI
Paper Title Lien-Ti Bei;Yung-Chien Lou, 2004, 'The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research, ' The 11th InternationalConference of the European Institute of Retailing and Services Studies, Prague, Czech Republic.
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/45330
ISI Number 142974