Year	2012
Authors	CHIEN-WEI CHEN
Paper Title	Nai-Hwa Lien*;陳建維, 2012.08, 'Effect of Temproal Distance, Brand Concept, and Message Apeal on Teaser-Ad Effectiveness, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者)
Date of Publication	2012-08-01
ISI Number	378368