Year	2008
Authors	LIEN-TI BEI
Paper Title	Tseng, Chung-Hui*;Yung-Chien Lou;Lien-Ti Bei, 2008.10, 'A Research of the Effect of Gift Promotion and Its Spillover Effect, ' Association for Consumer Research (ACR) Conference.(*為通訊作者)
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/45344
Date of Publication	2008-10-01
ISI Number	284679