Year 2006
Authors LIEN-TI BEI
Paper Title Xia, Kong-Ning*;別蓮蒂, 2006.05, 'The Effects of Moods on Consumers’ Cognition of Product Attributes, ' The 25th Annual Advertising & Consumer Psychology Conference, Society for Consumer Psychology (SCP).(無)(*為通訊作者)
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/45357
Date of Publication 2006-05-01
ISI Number 262830