Year 2007
Authors LIEN-TI BEI
Paper Title Yeh, Nai-Chi*;別蓮蒂, 2007.10, 'The Effect of Promotion Framing on the Evaluation of Price Bundling, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者)
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/45351
Date of Publication 2007-10-01
ISI Number 262778