Year | 2025 |
---|---|
Authors | 陳冠儒 |
Paper Title | Yi-Ting Chu*;Kuan-Ju Chen, 2025.07, 'Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者) |
Date of Publication | 2025-07-01 |
ISI Number | 134863 |