Year 2025
Authors 陳冠儒
Paper Title Yi-Ting Chu*;Kuan-Ju Chen, 2025.07, 'Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者)
Date of Publication 2025-07-01
ISI Number 134863