Conference Paper

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Year Paper Title
2013 Kuan-Ju Chen*;Soobin Bae;Stephen Morgan;Stephanie Stevens;Jung Min Hahm;Leonard N. Reid, 2013, 'A content analysis of replications in consumer behavior journals, 1992-2011, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2013
2013 Brusilovsky, P.;林怡伶*;Wongchokprasitti, C.;Britell, S.;Delcambre, L. M. L.;Furuta, R.;Chiluka, K.;Cassel, L. N.; Fox, E., 2013, 'Social navigation support for groups in a community-based educational portal, ' International Conference on Theory and Practice of Digital Libraries, TPDL.(*為通訊作者), 2013
2013 林怡安;鄭宇庭*, 2013, '資料採礦在餐飲業顧客承諾預測模型上之應用, ' 2013海峡兩岸CATI與數據挖掘合作20周年暨第十屆中國數據挖掘與商業智能研討會, 人民大學.(*為通訊作者), 2013
2013 張書瑜;鄭宇庭*, 2013, '計數值模糊資料相關係數之研究及應用, ' 2013海峡兩岸CATI與數據挖掘合作20周年暨第十屆中國數據挖掘與商業智能研討會, 人民大學.(*為通訊作者), 2013
2013 陳邦瑜;鄭宇庭*, 2013, '資料採礦在中華職棒球員價值之應用, ' 2013海峡兩岸CATI與數據挖掘合作20周年暨第十屆中國數據挖掘與商業智能研討會, 人民大學.(*為通訊作者), 2013
2013 陳竑廷;鄭宇庭*, 2013, '資料採礦於乘用汽車產業之顧客關係管理研究, ' 2013海峡兩岸CATI與數據挖掘合作20周年暨第十屆中國數據挖掘與商業智能研討會, 人民大學.(*為通訊作者), 2013
2013 黃敬堯;鄭宇庭*, 2013, '看房客戶買屋的成交因素分析, ' 2013海峡兩岸CATI與數據挖掘合作20周年暨第十屆中國數據挖掘與商業智能研討會, 人民大學.(*為通訊作者), 2013