Conference Paper

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Year Paper Title
2023 Yu Heng Lawrence Chiang;Chia-Yang Chang;Sungjun (Steven) Park*, 2023.07, 'The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: An Abstract, ' The 24th AMS World Marketing Congress, Academy of Marketing Science (AMS).(*為通訊作者), Jul. 2023
2023 張瑜倩*, 2023.07, 'From dusty to trendy: Rebranding the Victoria and Albert Museum, ' Academy of Marketing 2023 Conference, University of Birmingham.(*為通訊作者), Jul. 2023
2023 Lu, MC*;Yang, SF, 2023.07, 'Double sampling BS Control Chart, ' proceedings of ISI, ISI, pp.545.(*為通訊作者), Jul. 2023
2023 Yang, SF*;Liu, YL., 2023.07, 'A VD Multivariate Dispersion Control Chart, ' proceedings of ISI, ISI, pp.150.(*為通訊作者), Jul. 2023
2023 林信助*, 2023.07, 'Volatility Targeting with Implied Volatility, ' WEAI’s 98th Annual Conference, Western Economic Association International.(*為通訊作者), Jul. 2023
2023 林信助*, 2023.07, 'Volatility Targeting with Implied Volatility, '.(*為通訊作者), Jul. 2023
2023 Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a good story from a bad company: Examining the effects of narrative richness and moral imagination on consumer emotions, attitude, and behavioral intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2023
2023 Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*為通訊作者), Jul. 2023
2023 張瑜倩*, 2023.07, 'From dusty to trendy: Rebranding the Victoria and Albert Museum, ' Academy of Marketing 2023 Conference, University of Birmingham.(*為通訊作者), Jul. 2023
2023 Yang, SF*;Liu, YL, 2023.07, 'A Novel Dispersion Control Chart For Monitoring the Variable Dimension Processes, ' 59, CPS, ISI organization committee.(*為通訊作者), Jul. 2023