Conference Paper

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Year Paper Title
2013 楊志清;鄭宇庭*, 2013, 'The Application of Fuzzy Interval Correlation Evaluating the Relationship between Transportation Engineering and Air Pollution, ' 2013海峡兩岸CATI與數據挖掘合作20周年暨第十屆中國數據挖掘與商業智能研討會, 人民大學.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2013
2012 Chih-Hung Peng*;Benjamin Herndon;Sandra A. Slaughter, 2012.12, 'Interactive Technology, Expertise & Group Decision Making” International Conference on Information Systems, ' ICIS 2012 Proceedings, Association for Information Systems.(*為通訊作者), Dec. 2012
2012 游銘仁*;連婉茜;許牧彥, 2012.12, '邊際效用遞減法則對於破壞式創新與定價策略影響之研究, ' 科技管理學會年會暨論文研討會, 科技管理學會.(*為通訊作者), Dec. 2012
2012 張筱祺*;許牧彥, 2012.12, '精品新產擴散模式─以女士手袋為例, ' 創新研究國際學術討會, 政治大學.(*為通訊作者), Dec. 2012
2012 許牧彥*;何弘凱, 2012.12, '低破式產品創新之影響因素—台灣製造業的實證分析, ' 創新研究國際學術討會, 政治大學.(*為通訊作者), Dec. 2012
2012 李建宏*;李仁芳, 2012.12, '從創新两難定義組織两難：以台灣CRT轉換LCD產業, ' 2012中華民國科技管理學會年會暨論文研討會論文集, 中華民國科技管理學會.(*為通訊作者), Dec. 2012