Conference Paper

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Year Paper Title
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2013
2013 Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), 2013
2013 陳明吉, 2013, '台灣住宅金融與購屋貸款制度之發展, ' 世界華人不動產學會第五屆年會, 世界華人不動產學會., 2013
2012 游銘仁*;連婉茜;許牧彥, 2012.12, '邊際效用遞減法則對於破壞式創新與定價策略影響之研究, ' 科技管理學會年會暨論文研討會, 科技管理學會.(*為通訊作者), Dec. 2012
2012 許牧彥*;何弘凱, 2012.12, '低破式產品創新之影響因素—台灣製造業的實證分析, ' 創新研究國際學術討會, 政治大學.(*為通訊作者), Dec. 2012
2012 李建宏*;李仁芳, 2012.12, '從創新两難定義組織两難：以台灣CRT轉換LCD產業, ' 2012中華民國科技管理學會年會暨論文研討會論文集, 中華民國科技管理學會.(*為通訊作者), Dec. 2012
2012 高鴻翔*;方世杰;李仁芳, 2012.12, '與山塞模式共舞：以两岸太陽光電產業為例, ' 2012中華民國科技管理學會年會暨論文研討會論文集, 中華民國科技管理學會.(*為通訊作者), Dec. 2012
2012 Hsin-Lu Chang*;Ya-Ling Tsai, 2012.12, 'Design e-Health Service Features for Better Sustainability: A Case Study of National Taiwan University Hospital, ' Proceedings of 11th Workshop on E-Business, Association of Information Systems, pp.0.(*為通訊作者), Dec. 2012