Conference Paper

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Year Paper Title
2010 Chow, C*;K. Haddad;A. Wu, 2010, 'Competitive Strategies and Company Performance: A Study of Taiwanese Firms following U.S., Japanese, and Taiwanese Type Competitive Strategies., ' Thirty Ninth Annual Meeting of WDSI, Western Decision Sciences Institute.(*為通訊作者), 2010
2010 Chen, Etta Y.I.;Lien-Ti Bei, 2010, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Boundaries of Acceptable Price: Expected Price as a Mediator, ' 2010 Global Marketing Conference., 2010
2010 Bei, Lien-Ti;Ming=Yi Chen, 2010, 'Hedonic and Utilitarian Shopping Values: Exploring Different Bidding Behaviors in E-Auctions, ' 2010 Global Marketing Conference., 2010
2010 Bei, Lien-Ti;Chiayang Mac Chang;Chao-hui Huang, 2010, 'The Effects of Cognitive-Brand Age Congruity on Brand Preference under Different Product Categories, ' German-French-Austrian Conference on Marketing., 2010
2010 Tsai, W. C.;Chen, H. Y.;Wu, T. Y.;Chiou, X. Y., 2010, 'Supervisory guidance and employee positive affective displays: The mediating role of employee perceived display rules and the moderating role of abusive supervision, ' the Asia Academy of Management Annual Meeting, the Asia Academy of Management., 2010
2010 Tsai, W. C.;Chen, H. Y.,;Chen, C. C., 2010, 'Incremental validity of person-organization fit over the big five personality measures, ' the Asia Academy of Management Annual Meeting, the Asia Academy of Management., 2010
2010 Tsai, W. C.;Huang, C. H.;Kang, C. L., 2010, 'Why do some applicants choose low-pay jobs? The compensatory effects of non-pecuniary job attributes, ' the Academy of Management Annual Meeting, the Academy of Management., 2010
2010 Tsai, W. C.;Wu, C. Y., 2010, 'The effects of applicant defensive IM tactics on interviewers'' psychological evaluations, ' Academy of Management Annual Meeting, Academy of Management., 2010
2010 高鴻翔*;李仁芳, 2010, '從顛覆式創新中獲利, ' 2010年中華民國科技管理學會年會暨論文研討會論文集, 中華民國科技管理學會.(*為通訊作者), 2010
2010 陳明吉;蔡繡容;楊智元;陳昱亨, 2010, '次級房貸風暴期間是否存在蔓延效果？REITs市場之系統風險與預期報酬之關係, ' 世界華人不動產學會第二屆年會, 世界華人不動產學會., 2010