| 2003 |
Chang, Aihwa, 2003.12, 'The Effects of Consumer Culture Branding Strategy on Brand Equity, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, ASIAN CONSUMER AND FAMILY ECONOMICS ASSOCIATION., Dec. 2003 |
| 2003 |
Lin, Y.Y., 2003.12, 'Alliance of different versions: Taiwanese hotel association in Houston USA, ' Proceeding of 2003 Service Management Conference, National Chengchi University,., Dec. 2003 |
| 2003 |
許瞻桂;陳仁惠;鄭祥麟, 2003.12, '產業有利期間與時機優勢之探討, ' 第五次全球策略論壇, 政大企管系., Dec. 2003 |
| 2003 |
Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2003.12, 'The Determinants of Consumers'' Online Information Search Behavior for Search versus Experience Products, ' The 5th Conference of the Asian Consumer and Family Economics Association, Asian Consumer and Family Economics Association, pp.172-184., Dec. 2003 |
| 2003 |
許牧彥*, 2003.11, '商業技術的創新─探索性模式與釋例, ' 產業創新管理與知識經營研討會, 政治大學.(*為通訊作者), Nov. 2003 |
| 2003 |
Shari S. C. Shang;Peter B. Seddon, 2003.11, 'The Risks of Changed Process with Enterprise Systems, ' Prceedings of the 14th Australasian Conference on Information Systems, Australia., Nov. 2003 |
| 2003 |
姜國輝*;張小萍;賴盈汝, 2003.11, '台灣數位電視產業及相關數位內容發展之初探, ' 2003年數位內容創意加值研討會論文集.(*為通訊作者), Nov. 2003 |
| 2003 |
姜國輝*;金希修, 2003.11, '由資訊休閒業發展為基礎之台、韓數位內容產業比較研究, ' 2003年數位內容創意加值研討會論文集, 國科會/台灣大學.(*為通訊作者), Nov. 2003 |
| 2003 |
姜國輝*;趙培因, 2003.11, '由美國文件檔案管理架構探討我國公部門數位內容典藏發展策略, ' 2003年數位內容創意加值研討會論文集, 國科會.台灣大學.(*為通訊作者), Nov. 2003 |
| 2003 |
管郁君;魏碧梅;朱筱琪;古明泓, 2003.11, '走出知識管理的迷霧, ' 第九屆資訊管理研究暨實務研討會論文., Nov. 2003 |
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