Conference Paper

search class: word to search: Clear
Year Paper Title
2003 Lien-Ti Bei;Tsai-Ju Liao;Kealoha Widdows, 2003, 'Women''s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, pp.63-80., 2003
2003 吳祉芸;別蓮蒂, 2003, '兩岸品牌個性之比較—以報紙廣告為例, ' 第十一屆中華民國廣告暨公共關係學術與實際研討會., 2003
2003 陳嬿伊;別蓮蒂, 2003, '整合行銷傳播之理論探討—以Metatheory 方法檢視其理論發展, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003
2003 魏聖忠;別蓮蒂, 2003, '認知年齡與創新產品使用行為關係之研究, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003
2003 黃逸甫;別蓮蒂, 2003, '服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響—以銀行業為例, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003
2003 Tsai, W. C.;Chen, C. C.;Chiu, S. F., 2003, 'Exploring boundaries of the effects of applicant impression management tactics in job interviews., ' the Academy of Management Annual Meeting, the Academy of Management., 2003
2003 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2003, 'An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., ' An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., 2003 American Marketing Association Summer Educators'' Conference.., 2003
2003 邱志聖;Chein-yi Huang;Min-chieh Chuang, 2003, 'Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., ' Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., the 11th Biennial World Marketing Congress,H.Spotts and H.L. Meadoe eds,Perth,Australia.., 2003
2003 Chiahsin Cheng;苑守慈, 2003, 'A Study on Ontology-Based Coupled Clustering foe Mobile Marketing, ' International Conference of Information Management, 台灣., 2003
2003 Liangfeng Lin, 2003, 'THE IMPACT OF DEREGULATION ON THE EFFICIENCY OF TAIWAN LIFE INSURANCE INDUSTRY, ' INTERNATIONAL CONFERENCE OF PACIFIC RIM MANAGEMENT, Association for Chinese Management Educators "ACME"., 2003