Conference Paper

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Year Paper Title
2016 Lin, Han-Chou*;Yang, Heng-Li, 2016.07, 'Predicting Exchange Rates by the Combination of Linear and Nonlinear Models, ' 第二十二屆海峽兩岸資訊管理發展策略研討會, 台北科技大學; 資訊管理學會.(*為通訊作者), Jul. 2016
2016 Yang, Heng-Li*;Lin, Shiang-Lin, 2016.07, 'Why Do Students Adopt SoLoMo Services?, ' The 15th International Conference on Machine Learning and Cybernetics (ICMLC 2016), Korea University; IEEE SMC.(EI)(*為通訊作者), Jul. 2016
2016 李有仁*;張芳凱;呂奕勳, 2016.07, 'The Effects of E-Word-of-Mouth on Consumer Intention to Cross-Border E-Shopping, ' Proceedings of Asia Pacific Decision Sciences Institute Annual Meeting, Asia Pacific Decision Sciences Institute, pp.117-124.(*為通訊作者), Jul. 2016
2016 練乃華*;陳建維, 2016.07, 'Co-Branding of Credit Crads: The Roles of Co-Branding Structure, Category Fit, and Types of Sales Promotion, '.(*為通訊作者), Jul. 2016
2016 陳建維;練乃華*, 2016.07, 'Iconic Architecture and City Branding: Ingredient Branding and Self-Congruity Perspectives, '.(*為通訊作者), Jul. 2016
2016 柯冠成;林信助*;彭建偉, 2016.07, 'Analyzing Profitability of Momentum Strategies in Taiwan's Stock Market, ' WEAI 91st Annual Conference, Western Economic Association International.(*為通訊作者), Jul. 2016
2016 Chen, Ming-Chi;Ting-Hsuan Lin, 2016.07, 'An Analysis of Seasonal Effects in the Taiwanese Housing Market, ' 2016 Annual Conference of Asian Real Estate Society, Indian Institute of Management., Jul. 2016
2016 張愛華*;董佩如;曾祥景, 2016.07, 'Consumers’ Response to Negative Corporate Social Responsibility Event: The Perspective of Construal Level Theory, ' Academy of Marketing Science 19th World Marketing Congress, Academy of Marketing Science.(*為通訊作者), Jul. 2016
2016 Hsin-Lu Chang*;Yao-Hsien Tsaih, 2016.07, 'A SCENARIO-BASED SIMULATION TOOL TO TEACH PRODUCT MANAGERS ORDER DECISION-MAKING IN THE ELECTRONIC COMPONENT INDUSTRY, ' EDULEARN16 Proceedings, IATED.(*為通訊作者), Jul. 2016
2016 Shari Shang*;Li Cheng Li, 2016.07, 'Understanding Critical Success Factors of Offline to Online Business Model, ' International Conference on Internet Studies, Academy of Taiwan Information Systems Research.(*為通訊作者), Jul. 2016