Conference Paper

search class: word to search: Clear
Year Paper Title
2015 廖巍庭*;林月雲, 2015, '參賽動機、學習互動、參賽困境與個人能力發展關聯性之研究:以「2014年智慧鐵人創意競賽」為例, ' 台灣科技大學第十四屆管理新思維國際研討會, 台灣科技大學.(*為通訊作者), 2015
2015 諶家蘭*;Yang, 2015, 'Vocabulary Development in Data Analytics, ' American Accounting Association Annual Meeting, American Accounting Association.(*為通訊作者), 2015
2015 Yang, Y.-C.*;林怡伶;Chao, W. S., 2015, 'An architecture-oriented design method for human-computer interaction systems, ' HCI International, HCI.(*為通訊作者), 2015
2015 Yu, M.J.*;Lien, W.C.;Lin, Y.Y., 2015, 'Openness and Technological Innovation: The moderating effect of TMT characteristics, ' Asian Academy of Management 2015 Conference, Chinese University of Hong Kong.(*為通訊作者), 2015
2015 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), 2015
2015 Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2015
2014 Chih Hung Peng*;Dezhi Yin;Chih-Ping Wei;Han Zhang, 2014.12, 'How and When Review Length and Emotional Intensity Influence Review Helpfulness: Empirical Evidence from Epinions.com, ' ICIS 2014 Proceedings, Association for Information Systems.(*為通訊作者), Dec. 2014
2014 Hung,W.H;Hung, C.L;Chang, L.M, 2014.12, 'Aligning Information Technology Capabilities with Organizational Critical Activities, ' Proceedings of Information Systems and International Management Forum, National Cheng Kung University., Dec. 2014