Conference Paper

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Year Paper Title
2013 張瑜倩*, 2013.08, 'Using integrated marekting campaigns to build new audiences in museums: An ethnographic study, ' The 23rd General Conference of ICOM, International Council of Museums (ICOM).(*為通訊作者), Aug. 2013
2013 SF Yang*;B Arnold, 2013.08, 'A Simple Approach for Monitoring Process Mean and Variance Simultaneously, ' ISQC, ISQC committee.(*為通訊作者), Aug. 2013
2013 Shari S. C. Shang;Pin-Jiun Chen, 2013.08, 'Understanding customer perceptions of e-service deviations, ' Proceedings of the 19th Americas Conference on Information Systems, AMCIS., Aug. 2013
2013 Shari S. C. Shang;Kuan Yu Lin, 2013.08, 'An Understanding of the Impact of Gamification on Purchase Intentions, ' Proceedings of the 19th Americas Conference on Information Systems, AMCIS., Aug. 2013
2013 Eugenia Y. Huang;Chia-jung Tsui*;Leo Wu, 2013.08, ' Investigating App download intention: a consumption value perspective, ' Proceedings of The 19th Cross Strait Conference on Information Management Development and Strategy, University of Electronic Science and Technology of China.(*為通訊作者), Aug. 2013
2013 Gao, Y.*;Yang, Z.;Gao, S.;Huang, K.F., 2013.08, 'The Impact of Corporate Political Activities on a Firm’s Internal Capability: The Mediating Role of the Firm Institutional Capital, ' 2013 Academy of Management (AOM) Annual Meeting, Academy of Management.(SSCI)(*為通訊作者), Aug. 2013
2013 Joseph W. Chang*;樓永堅;You Lin, 2013.08, 'DISPROPORTIONATE POSITIVITY AND NEGATIVITY BIASES OF BRAND EXTENSION INFORMATION, ' Advances for Consumer Research, Association for Consumer Research.(*為通訊作者), Aug. 2013
2013 Dong, L.*;Gong Y.;Zhou, J.;Huang, J. C., 2013.08, 'Human resource management and creativity: A cross-level examination of underlying mechanism, ' 2013 Annual Meeting of the Academy of Management, Academy of Management.(*為通訊作者), Aug. 2013
2013 Wang, T.;諶家蘭, 2013.08, 'Voluntary Accounting Changes and Analyst Following, ' American Accounting Association Annual Meeting, American Accounting Association., Aug. 2013
2013 諶家蘭;Z. Zeng;L. Wu, 2013.08, 'Mandatory Adoption of XBRL and Mutual Funds Flows, ' American Accounting Association Annual Meeting, American Accounting Association., Aug. 2013