| 2024 |
Gan, S*;Chen, LP;Yang, SF, 2024.03, 'A note on two estimators for dynamic covariance matrix, ' ICMASTAS, ICMASTAS.(*為通訊作者), Mar. 2024 |
| 2024 |
Joseph C. Chang;樓永堅, 2024.02, 'Brand Diversity and Similarity Effects on Brand Perceptions, ' 2024 AMA Winter Academic Conference, American Marketing Conference., Feb. 2024 |
| 2024 |
Cong-Minh Dinh;Yen-Yu Chen;Mai Pham Xuan Ban;Ching-Wei Liao;Sungjun (Steven) Park*, 2024.02, 'Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT), ' American Marketing Association (AMA), American Marketing Association (AMA), pp.in-press.(*為通訊作者), Feb. 2024 |
| 2024 |
Xiao Wei;Yi Shin Liang;Sungjun (Steven) Park*, 2024.02, 'Embracing Green: Luxury Brands’ Advertising for Electric Vehicles, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Feb. 2024 |
| 2024 |
Van der Stede, W.*;A. Wu;S. Wu., 2024.01, 'Employee Self-Ratings in Performance Evaluations, ' MAS 2024, AAA.(*為通訊作者), Jan. 2024 |
| 2024 |
Yin-Hsuan Sung*;Shih-Yi Chien*;Fang Yu*, 2024.01, 'Preliminary Validation of Explainable AI Interfaces across Heuristics and Information Transparency, ' The 4th IEEE International Conference on Human-Machine Systems (ICHMS), IEEE.(DBLP, IEEE)(*為通訊作者), Jan. 2024 |
| 2024 |
Cheng-Yao Guo;Fang Yu*, 2024.01, 'Sugar-coated poison defense on deepfake face-swapping attacks, ' The 5th ACM/IEEE International Conference on Automation of Software Test (AST@ICSE 2024) co located with the 46th International Conference on Software Engineering, ACM/IEEE.(ACM, DBLP, IEEE)(*為通訊作者), Jan. 2024 |
| 2024 |
Chia-chi (Maggie) Lee;Sungjun (Steven) Park*, 2024, 'Virtual Influencers: Does Self-Image Congruence with Consumers Matter?, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), 2024 |
| 2023 |
陳思如*;柯玉佳, 2023.12, '探究創新生態系統形成之策略利基管理：以台灣居家能源管理發展為例, ' 2023中華民國科技管理學會年會暨論文研討會, 中華民國科技管理學會、朝陽科技大學.(*為通訊作者), Dec. 2023 |
| 2023 |
朱冠穎;朱芳妮;陳明吉, 2023.12, '央行之地區性選擇性信用管制是否能有效抑制房價？, ' 中華民國住宅學會2023年年會, 中華民國住宅學會., Dec. 2023 |
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