Conference Paper

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Year Paper Title
2016 練乃華*;陳建維, 2016.07, 'Co-Branding of Credit Crads: The Roles of Co-Branding Structure, Category Fit, and Types of Sales Promotion, '.(*為通訊作者), Jul. 2016
2016 陳建維;練乃華*, 2016.07, 'Iconic Architecture and City Branding: Ingredient Branding and Self-Congruity Perspectives, '.(*為通訊作者), Jul. 2016
2016 柯冠成;林信助*;彭建偉, 2016.07, 'Analyzing Profitability of Momentum Strategies in Taiwan's Stock Market, ' WEAI 91st Annual Conference, Western Economic Association International.(*為通訊作者), Jul. 2016
2016 Chen, Ming-Chi;Ting-Hsuan Lin, 2016.07, 'An Analysis of Seasonal Effects in the Taiwanese Housing Market, ' 2016 Annual Conference of Asian Real Estate Society, Indian Institute of Management., Jul. 2016
2016 張愛華*;董佩如;曾祥景, 2016.07, 'Consumers’ Response to Negative Corporate Social Responsibility Event: The Perspective of Construal Level Theory, ' Academy of Marketing Science 19th World Marketing Congress, Academy of Marketing Science.(*為通訊作者), Jul. 2016
2016 Tsai, W. C.*;Yu, H. P.;Tuan, H. C., 2016.07, 'What could supervisors do to improve employee work passion? A qualitative and quantitative approach, ' International Congress of Psychology, International Union of Psychological Science.(*為通訊作者), Jul. 2016
2016 Hsin-Lu Chang*;Yao-Hsien Tsaih, 2016.07, 'A SCENARIO-BASED SIMULATION TOOL TO TEACH PRODUCT MANAGERS ORDER DECISION-MAKING IN THE ELECTRONIC COMPONENT INDUSTRY, ' EDULEARN16 Proceedings, IATED.(*為通訊作者), Jul. 2016
2016 Shari Shang*;Li Cheng Li, 2016.07, 'Understanding Critical Success Factors of Offline to Online Business Model, ' International Conference on Internet Studies, Academy of Taiwan Information Systems Research.(*為通訊作者), Jul. 2016
2016 陳俊元*, 2016.06, 'Auditor’s Litigation Risk, Organizational Form and Liability Regimes: An Empirical Legal Study of China, ' Law and Society Annual Conference 2016, Law and Society Association.(*為通訊作者), Jun. 2016
2016 許牧彥*;李淑華, 2016.06, 'Asymmetric Regulation, Price Elasticity of Demand and Congestion, ' The 21st ITS(International Telecommunications Society) biennial conference, International Telecommunications Society (ITS).(*為通訊作者), Jun. 2016