Year	2014
Authors	AI-HWA CHANG
Paper Title	張愛華;曾祥景*, 2014.12, 'Consumer Evaluation in New Products: The Perspective of Situational Strength, ' European Journal of Marketing,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
Vol.No	407271
Date of Publication	2014-12-01