| Year | 2015 | 
|---|---|
| Authors | LIEN-TI BEI | 
| Paper Title | Bei, Lien-ti*;Ming-Yi Chen, 2015.09, 'The Effects of Hedonic and Utilitarian Bidding Values on E-Auction Behavior, ' Electronic Commerce Research, Vol.15, No.4, pp.483-507.(SSCI)(*為通訊作者) | 
| Vol.No | 408267 | 
| Date of Publication | 2015-09-01 | 
            