Year	2016
Authors	EUGENIA HUANG
Paper Title	Eugenia Huang;Chia-jung Tsui*, 2016.10, 'Assessing Customer Retention in the B2C Electronic Commerce: An Empirical Study, ' Journal of Marketing Analytics, Vol.4, No.4, pp.172-185.(*為通訊作者)
Vol.No	412052
Date of Publication	2016-10-01