Year	2018
Authors	YEN-CHUN CHOU
Paper Title	Hsin-Lu Chang;周彥君*;Dai-Yu Wu;Sou-Chein Wu, 2018.03, 'Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products, ' Decision Support Systems, Vol.107, pp.13-25.(SCI)(*為通訊作者)
Vol.No	418081
Date of Publication	2018-03-01