Year	2017
Authors	陳冠儒
Paper Title	Kuan-Ju Chen*;Jooyoung Kim, 2017, 'Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses, ' Journal of Marketing Management, Vol.5, No.2, pp.1-11.(EBSCO)(*為通訊作者)
Vol.No	422996