| Year | 2018 | 
|---|---|
| Authors | 朴星俊 | 
| Paper Title | Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者) | 
| Vol.No | 423439 | 
| Date of Publication | 2018-04-01 | 
            