Year	2014
Authors	LIEN-TI BEI
Paper Title	Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2014.03, 'Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions, ' Journal of the Academy of Marketing Science, Vol.42, No.6, pp.680-701.(SSCI)(*為通訊作者)
Vol.No	402720
Date of Publication	2014-03-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/64912