Journal Paper

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Year Paper Title
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Amy E. Randel*;吳安妮, 2011, 'Need for Power, Collective Identity, and Political Skill: An Investigation in Taiwan., ' The Journal of Social Psychology., Vol.151, No.4, pp.395-398.(SSCI)(*為通訊作者), vol. 319321, 2011
2011 Chang, Chia-Chien*;Lin,Shih-Kuei*;Yu, Min-Teh*, 2011, 'Valuation of Catastrophe Equity Puts with Markov-Modulated Poisson Processes, ' Journal of Risk and Insurance, Vol.78, No.2, pp.447-473.(SSCI)(*為通訊作者), vol. 315975, 2011
2011 Chiu-Fen Kao;David Shyu;Ming-Chi Chen, 2011, 'Volatility Transmission between Exchange Rate and Interest Rate in the G7 Countries, ' The Empirical Economics Letters, Vol.10, No.1, pp.87-95.(EconLit), vol. 405498, 2011
2011 蔡怡純;陳明吉;張光亮, 2011, '台灣不動產投資信託基金具有防禦性嗎？, ' 證券市場發展季刊, Vol.二十二, No.三期, pp.199-224.(TSSCI), vol. 405497, 2011
2011 Chen, Ming-Chi;I-Chun Tsai;Gary Chen, 2011, 'A Preliminary Analysis of the Measurement of Operating Performance for Real Estate Investment Trusts in Taiwan, Net Income vs. Funds From Operations, ' Contemporary Management Research, Vol.7, No.4, pp.271-290., vol. 405496, 2011
2010 Chia-ling Lee*;David C. Yen;K. C. Peng;H. C. Wu, 2010.12, 'The influence of change agents' behavioral intention on the usage of the activity based costing/management system and firm performance: The perspective of unified theory of acceptance and use of technology, ' Advances in Accounting, Vol.26, No.2, pp.314-324.(SCOPUS)(*為通訊作者), vol. 412338, Dec. 2010
2010 劉孔中; 賀陳冉, 2010.12, '檢討中小學與公立圖書館數據通訊接取普及服務, ' 法令月刊, Vol.61, No.12, pp.100-114., vol. 345174, Dec. 2010
2010 溫肇東*;羅育如;林大溢, 2010.12, '臺灣科技創業競賽十年回顧, ' 科技管理學刊, Vol.15, No.4, pp.121-153.(*為通訊作者), vol. 385830, Dec. 2010
2010 馮震宇, 2010.12, '維護交易市場公平性－紅線明確化嚴打內線交易, ' 能力雜誌, No.658., vol. 342342, Dec. 2010