Journal Paper

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Year Paper Title
2004 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004
2004 彭朱如*, 2004, '群對群的競合：以醫療策略聯盟為分析層次, ' 醫務管理, Vol.5, No.3, pp.288-302.(*為通訊作者), vol. 300354, 2004
2004 李雅櫻*;彭朱如*, 2004, '我國公辦民營醫院控制機制與經營績效之研究—以契約生命週期觀點, ' 中山管理評論, Vol.12, No.3, pp.465-506.(TSSCI)(*為通訊作者), vol. 300326, 2004
2004 彭朱如*, 2004, 'A Competition in Cooperation: Internal Competition within Healthcare Alliances in Taiwan, ' Competition Forum, Vol.2, No.1, pp.374-385.(*為通訊作者), vol. 300325, 2004
2004 Soe-Tsyr Yuan*;Angus Lin, 2004, 'An Anytime Approach for Coaltion Formation in E-markets, ' Journal of Inforamtion Management, Vol.11, No.1, pp.35-70.(TSSCI)(*為通訊作者), vol. 148725, 2004
2004 苑守慈*;Hao Sung, 2004, 'A Learning-Enabled Integrative Trust Model for E-Markets, ' Applied Artificial Intelligence, Vol.18, No.1, pp.69-95.(SCI)(*為通訊作者), vol. 148723, 2004
2004 Soe-Tsyr Yuan*;Kei-Hsiang Peng, 2004, 'Location Based and Customized Voice Information Service for Mobile Community, ' Information Systems Frontiers, Vol.6, No.4, pp.297-311.(SCI)(*為通訊作者), vol. 148722, 2004
2004 吳思華, 2004, '文化創意的產業化思維（下）, ' 典藏今藝術, No.137, pp.134-137., vol. 404724, 2004
2004 Chen, Ming-Chi;Yuichiro Kawaguchi;Kanak Patel, 2004, 'An Analysis of the Trend and Cyclical Behaviours of House Prices in the Asian Markets, ' Journal of Property Investment and Finance, Vol.22, No.1, pp.55-75.(FLI), vol. 405524, 2004
2004 Sheng-Syan Chen;Kim Wai Ho;Cheng-few Lee;Keshab Shrestha, 2004, 'Nonlinear Models in Corporate Finance Research: Review, Critique, and Extensions, ' Review of Quantitative Finance and Accounting, Vol.22, No.2, pp.141-169., vol. 416494, 2004