Journal Paper

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Year Paper Title
2018 Hsin-Lu Chang;Yen-Chun Chou*;Dai-Yu Wu;Sou-Chein Wu, 2018.01, 'Will Firm’s Marketing Efforts on Owned Social Media Payoff? A Quasi-experimental Analysis of Tourism Products, ' Decision Support Systems, Vol.107, pp.13-25.(SSCI, SCI)(*為通訊作者), vol. 418144, Jan. 2018
2018 Hao, Ying;Robin K. Chou;Kuan-Chen Ko;Nien-Tzu Yang, 2018.01, 'The 52-Week High, Momentum, and Investor Sentiment, ' International Review of Financial Analysis, Vol.57, pp.167-183.(SSCI), vol. 418266, Jan. 2018
2018 Chuang, Ming-Che;Lin, Shih-Kuei;Chiang, Mi-Hsiu*, 2018.01, 'Pricing the Deflation Protection Option in TIPS Using an HJM Model with Inflation- and Interest-Rate Jumps, ' Journal of Derivatives, Vol.26, No.2, pp.50-69.(SCOPUS, EconLit,科技部財務領域國際期刊A Tier-2級)(*為通訊作者), vol. 421643, Jan. 2018
2018 Jerry T. Yang;Szu-Lang Liao;Jung-Home Chen*, 2018.01, 'Analyzing Target Redemption Forward Contracts under Levy Process, ' International Research Journal of Finance and Economics (EconLit), Vol.165, No.2018, pp.6-10.(*為通訊作者), vol. 417768, Jan. 2018
2018 Shwu-Min Horng*;Chia-Ling Chao, 2018.01, 'How Risk Tolerance Constrains Perceived Risk on Smartphone Users' Risk Behavior, ' Information Technology-New Generations (Part of Advances in Intelligent Systems and Computing), Vol.558, pp.67-72.(EI, SCOPUS)(*為通訊作者), vol. 429023, Jan. 2018
2018 Jin Su*;張愛華, 2018.01, 'Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach, ' International Journal of Retail & Distribution Management, Vol.46, No.1, pp.90-107.(SCOPUS)(*為通訊作者), vol. 418810, Jan. 2018
2018 姚維仁*;金成隆;王肇藍, 2018.01, '銀行債務契約訂定與財稅差異之關聯性, ' 會計評論, No.66, pp.1-39.(*為通訊作者), vol. 410059, Jan. 2018
2018 陳秉訓*, 2018.01, '邁向旅館業的著名商標—以智慧財產法院100年度行商訴字第59號行政判決為例, ' 專利師季刊, No.32, pp.27-45.(月旦法學知識庫)(*為通訊作者), vol. 418243, Jan. 2018
2018 程兆慶;鄭宇庭*;陳宗權, 2018.01, '應用商業智慧技術於信用卡違約風險之預測, ' Journal of Data Analysis, Vol.13, No.1, pp.21-33.(*為通訊作者), vol. 418928, Jan. 2018
2018 楊宛蓉;鄭宇庭*;李紹綸;林岳龍, 2018.01, '應用資料採礦於顧客價值與商品購買規則之研究－以化妝品業為例, ' Journal of Data Analysis, Vol.13, No.1, pp.1-20.(*為通訊作者), vol. 418927, Jan. 2018