Year | 2017 |
---|---|
Authors | CHIA-LIN LEE |
Paper Title | 李嘉林*, 2017.07, 'The Impact of Consumer Evaluation on the Cause-Related Marketing, ' Asia Marketing Journal, Vol.19, No.1, pp.1-17.(*為通訊作者) |
Vol.No | 414944 |
Date of Publication | 2017-07-01 |
Login NCCU College of Commerce
Year | 2017 |
---|---|
Authors | CHIA-LIN LEE |
Paper Title | 李嘉林*, 2017.07, 'The Impact of Consumer Evaluation on the Cause-Related Marketing, ' Asia Marketing Journal, Vol.19, No.1, pp.1-17.(*為通訊作者) |
Vol.No | 414944 |
Date of Publication | 2017-07-01 |