Year | 2017 |
---|---|
Authors | CHIA-LIN LEE |
Paper Title | 李嘉林*, 2017.10, 'Examining the impact of co-branding service failures on consumer evaluations, ' Asia Marketing Journal, Vol.19, No.3, pp.19-44.(*為通訊作者) |
Vol.No | 415885 |
Date of Publication | 2017-10-01 |
Login NCCU College of Commerce
Year | 2017 |
---|---|
Authors | CHIA-LIN LEE |
Paper Title | 李嘉林*, 2017.10, 'Examining the impact of co-branding service failures on consumer evaluations, ' Asia Marketing Journal, Vol.19, No.3, pp.19-44.(*為通訊作者) |
Vol.No | 415885 |
Date of Publication | 2017-10-01 |