邱志聖 Arlene Chi Fen Hsu Chia Hung Hsieh 2013 10 How negative online information affects consumers brand evaluation The moderating effects of brand attachment and source credibility Online Information Review Vol 37 No 6 pp 910 926 SCI 為通訊作者

Year	2013
Authors	JYH-SHEN CHIOU
Paper Title	邱志聖;Arlene Chi-Fen Hsu;Chia-Hung Hsieh, 2013.10, 'How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility, ' Online Information Review, Vol.37, No.6, pp.910~926.(SCI)(為通訊作者)
Vol.No	403241
Date of Publication	2013-10-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/65953