Year 2005
Authors JYH-SHEN CHIOU
Paper Title 邱志聖*;Chien-yi Huang,;Min-Chieh Chua, 2005, 'Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration, ' Journal of Social Psychology, Vol.145, No.3, pp.317-332.(SSCI)(*為通訊作者)
Vol.No 198417
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/12495