| Year | 2005 |
|---|---|
| Authors | JYH-SHEN CHIOU |
| Paper Title | 邱志聖*;Chien-yi Huang,;Min-Chieh Chua, 2005, 'Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration, ' Journal of Social Psychology, Vol.145, No.3, pp.317-332.(SSCI)(*為通訊作者) |
| Vol.No | 198417 |
| Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/12495 |
