Year	2014
Authors	CHIEN-WEI CHEN
Paper Title	陳建維;江明憲;楊季霖*, 2014.06, 'New Product Preannouncements, Advertising Investments, and Stock Returns, ' Marketing Letters, Vol.25, No.2, pp.207-218.(SSCI)(*為通訊作者)
Vol.No	395983
Date of Publication	2014-06-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/62733