Year	2007
Authors	CHIEN-WEI CHEN
Paper Title	陳建維*;沈宗奇;邱婉瑜, 2007, 'Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms, ' Industrial Marketing Management, Vol.36, pp.1046-1056.(SSCI)(*為通訊作者)
Vol.No	207177
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/63825