Year	2011
Authors	CHIEN-WEI CHEN
Paper Title	陳建維*, 2011.12, 'Integrated Marketing Communications and New Product Performance in International Markets, ' Journal of Global Marketing, Vol.24, No.5, pp.397-416.(*為通訊作者)
Vol.No	352860
Date of Publication	2011-12-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/62734