Year	2012
Authors	CHIEN-WEI CHEN
Paper Title	陳建維*;Veronica Wong, 2012.05, 'Design and Delivery of New Product Preannouncement Messages, ' Journal of Marketing Theory and Practice, Vol.20, No.2, pp.207-225.(*為通訊作者)
Vol.No	360819
Date of Publication	2012-05-01
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/63823