Journal Paper
Year Paper Title
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 楊曉文*, 2011, 'Securitization and Tranching Longevity and House Price Risk for Reverse Mortgage Products, ' The Geneva Papers on Risk and Insurance - Issues and Practice, pp.648-674.(SSCI)(*為通訊作者), vol. 425144, 2011
2011 Sheng-Syan Chen;Kuei-Chin Fu, 2011, 'An Examination of the Free Cash Flow and Information/Signaling Hypotheses Using Unexpected Dividend Changes Inferred from Option and Stock Prices: The Case of Regular Dividend Increases, ' Review of Pacific Basin Financial Markets and Policies, Vol.14, No.3, pp.563-600., vol. 416275, 2011
2011 Sheng-Syan Chen;I-Ju Chen, 2011, 'Inefficient Investment and the Diversification Discount: Evidence from Corporate Asset Purchases, ' Journal of Business Finance and Accounting, Vol.38, No.7&8, pp.887-914.(SSCI), vol. 416274, 2011
2011 李仁芳;高鴻翔*, 2011, '快速試驗、精簡多餘、靈活整合的山寨創新學----以中國大陸山寨手機廠商為例, ' 中山管理評論, Vol.19, No.3, pp.547~586.(TSSCI)(*為通訊作者), vol. 362867, 2011
2011 余清祥*;黃泓智, 2011, 'A Study of Incidence Experience for Taiwan Life Insurance, ' The Geneva Papers on Risk and Insurance - Issues and Practice (國科會B+級期刊), Vol.36, No.4, pp.718-733.(SSCI)(*為通訊作者), vol. 356212, 2011
2011 王儷玲, 2011, 'Hedging Longevity Risk When Interest Rates are Uncertain, ' North America Actuarial Journal, Vol.15, No.2, pp.201-211., vol. 350945, 2011
2011 王儷玲, 2011, 'Corporate Governance and Efficiency: Evidence from U.S. Property-Liability Insurance Industry, ' Journal of Risk and Insurance, Vol.78, No.3, pp.519-550.(SSCI), vol. 331643, 2011