Journal Paper
Year Paper Title
2007 王儷玲*, 2007, '銷售通路汽車車體險損失率之影響, ' 風險管理學報, Vol.9, No.3, pp.211-244.(*為通訊作者), vol. 304949, 2007
2007 王儷玲*;鄭士卿;彭金隆, 2007, 'The Impact of Corporate Governance Structure on the Efficiency Performance of Insurance Companies in Taiwan, ' The Geneva Papers, Vol.32, pp.264-282.(SSCI)(*為通訊作者), vol. 227740, 2007
2007 苑守慈, 2007, 'Service Science Insight into Innovative Service Application─Intelligent Service System Design (iDesign), ' 產業與管理論壇, Vol.9, No.3., vol. 273831, 2007
2007 苑守慈*;Ju-Feng Hsieh;Yuan-Chu Hwang, 2007, 'A Study on Disruptive Marketing though WP2P Sensible Bartering, ' Journal of Information Management, Vol.14, No.1, pp.33-66.(TSSCI)(*為通訊作者), vol. 245633, 2007
2007 Wei-Feng Tung*;苑守慈;Binshan Lin, 2007, 'M-Library: A Mobile Service in Online WebPAC, ' International Journal of Mobile Communications, Vol.5, No.5, pp.487-507.(EI)(*為通訊作者), vol. 212216, 2007
2007 Yuan-Chu Hwang;苑守慈, 2007, 'A Roadmap for Ambient e-Service: Applications and Embracing Model, ' International Journal of E-Business Research, Vol.3, No.1, pp.51-73.(The Index of Information Systems Journals), vol. 208139, 2007
2007 陳建維*;沈宗奇;邱婉瑜, 2007, 'Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms, ' Industrial Marketing Management, Vol.36, pp.1046-1056.(SSCI)(*為通訊作者), vol. 207177, 2007
2007 洪世章;譚丹琪;廖曉青, 2007, '企業成長, 策略選擇與策略改變, ' 中山管理評論, No.3, pp.11-37.(TSSCI), vol. 194901, 2007
2007 胡聯國;Hsien-Hao Ting;Shaung-Shii Chuang, 2007, 'Cyclical Cooperation and Non-cooperation in an Alliance, ' The Business Review, Vol.8, No.2.(ABI/INFORM (ProQuest), CABELL''S and ULRICH''S DIRECTORIES), vol. 243034, 2007
2007 張元晨, 2007, '銀行間新台幣兌美元外匯交易流動性與交易成本的分析 : 台北與元太外匯經紀公司比較, ' 中山管理評論, Vol.15, No.2, pp.299-321.(TSSCI), vol. 202946, 2007