Journal Paper
Year Paper Title
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 Sheng-Syan Chen;Kuei-Chin Fu, 2011, 'An Examination of the Free Cash Flow and Information/Signaling Hypotheses Using Unexpected Dividend Changes Inferred from Option and Stock Prices: The Case of Regular Dividend Increases, ' Review of Pacific Basin Financial Markets and Policies, Vol.14, No.3, pp.563-600., vol. 416275, 2011
2011 李仁芳;高鴻翔*, 2011, '快速試驗、精簡多餘、靈活整合的山寨創新學----以中國大陸山寨手機廠商為例, ' 中山管理評論, Vol.19, No.3, pp.547~586.(TSSCI)(*為通訊作者), vol. 362867, 2011
2011 Hung-Chao Yu*, 2011, 'Legal Systems and Auditor Independence, ' Review of Accounting Studies (科技部會計學門 A+ 期刊), Vol.16, No.June, pp.377-411.(SSCI)(*為通訊作者), vol. 317765, 2011
2011 Huang, Tai-Hsin*;C.H. Shen;K.C. Chen;S.J. Tseng, 2011, 'Measuring Technical and Allocative Efficiencies for Banks in the Transition Countries Using the Fourier Flexible Cost Function, ' Journal of Productivity Analysis, Vol.35, No.2, pp.143-157.(SSCI)(*為通訊作者), vol. 317938, 2011
2011 白佩玉;H.T. Tsai, 2011, 'How virtual community participation influences consumer loyalty intentions in online shopping contexts: An investigation of mediating factors., ' Behaviour & Information Technology, Vol.30, No.5, pp.603-615.(SSCI), vol. 362795, 2011
2011 Hsu-Hsin Chiang*;Han Tzu-Shian;Ju-Sung Chung, 2011, 'The retionship between high-commitment HRM and knowledge sharing behaviors and its mediators, ' International Journal of Manpower, Vol.32, No.5, pp.604-622.(SSCI)(*為通訊作者), vol. 365463, 2011
2011 陳意文*;吳思華;王美雅, 2011, '複雜理論觀點下之創新產業政策：以韓國推動智慧家庭產業為例, ' 科技管理學刊, Vol.16, No.4, pp.77-104.(TSSCI)(*為通訊作者), vol. 374196, 2011
2011 王美雅;吳思華, 2011, '從複雜理論觀點探索創新擴散的動態過程：一個新概念擴散實驗, ' 科技管理學刊, Vol.16, No.2, pp.81-119.(TSSCI), vol. 352414, 2011