Journal Paper
Year Paper Title
2004 Chang, J.;C. Ou;A. Wu, 2004, 'Compensation Strategy and Organizational Performance: Evidence from the Banking Industry in an Emerging Economy, ' Advamces in Management Accounting, Vol.12, pp.137-150., vol. 157268, 2004
2004 O''Conner, N.;C. Chow;A. Wu, 2004, 'The Adoption of “Western” Management Accounting/ Controls in China’s State-owned-enterprises During Economic Transition, ' Accounting, Organizations and Society, Vol.29, No.3-4, pp.349-375.(SSCI), vol. 157263, 2004
2004 別蓮蒂, 2004, '影響企業品牌傘策略背書效果的因素, ' 中山管理評論, Vol.12, No.2, pp.269-305.(TSSCI), vol. 198934, 2004
2004 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004
2004 Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467., vol. 162238, 2004
2004 Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36., vol. 142948, 2004
2004 彭朱如*, 2004, '群對群的競合：以醫療策略聯盟為分析層次, ' 醫務管理, Vol.5, No.3, pp.288-302.(*為通訊作者), vol. 300354, 2004
2004 李雅櫻*;彭朱如*, 2004, '我國公辦民營醫院控制機制與經營績效之研究—以契約生命週期觀點, ' 中山管理評論, Vol.12, No.3, pp.465-506.(TSSCI)(*為通訊作者), vol. 300326, 2004
2004 彭朱如*, 2004, 'A Competition in Cooperation: Internal Competition within Healthcare Alliances in Taiwan, ' Competition Forum, Vol.2, No.1, pp.374-385.(*為通訊作者), vol. 300325, 2004
2004 邱志聖;Chia-Hung Hsieh;Chin-Hsien Yang, 2004, 'The Effect of Franchisor''s Communication, Service Assistance, and Competitive Advantage on Franchisee''s Intention to Remain in the Franchise System., ' Journal of Small Business Management, Vol.42, No.1, pp.19-36.(SSCI), vol. 147622, 2004